Founded in 1930 by Mr. Baumgartner in Switzerland, the Rodania company
commenced operations in Grenchen, a town renowned for its watch- and
clockmaking activities. It was not long before its excellent local
reputation began to spread, however, as export activities expanded the
company's operations beyond Swiss borders.
In 1947, RODANIA Grenchen had the vision and foresight to expand its
operations with the establishment of a subsidiary in Montreal, Canada. A
short time later, in 1951, a distribution company was established in
Brussels, at the heart of Europe. There a highly creative team, well
versed in the techniques of modern marketing, demonstrated its dynamism
by becoming the uncontested market leader in Belgium in just a few
In no time at all the RODANIA brand had made major inroads into Germany,
France and the Netherlands. And ever since that time, Rodania has
continued to experience extraordinary growth by pursuing a policy of
constant international expansion.
But there have been other factors contributing to the great renown of
the Rodania name. One was the decision to create each year an exclusive
"leader" model, and to devote substantial resources to promoting it via
sophisticated, attention-getting campaigns.
And while RODANIA has a highly masculine and sporty image, the company
has nevertheless developed a stunning collection of authentic female
watches, which proves that a real sense of fashion and fantasy are alive
and well at the heart of the company.
"New" is the most important word in the Rodania vocabulary: the company
boasts a dazzling variety of models, with enough choice to satisfy the
most demanding of tastes.
And "Quality" is a given, since manufacturing is performed according to
the company's own high quality standards applied from the design phase
right down through production. Rodania thus offers quality of the
highest level, at fair, affordable prices.
And that makes Rodania today one of the top names in watches throughout
It is thus with great pleasure that we invite you, via our web site, to
take a brief glimpse at our newest models. It is our fervent hope that
in this manner we may lead you to discover our passion for quality
Rodania is the Official Timekeeper of Dakar and also
holding the official "watch" license for the Dakar rally from 2002 to
You will find the DAKAR collection illustrated on our website.
Technology and other useful hints
Guided by a long tradition and experience, RODANIA
has chosen to use components and movements of the finest quality (the
heart of every watch) based on the very latest Swiss technology.
Cases and bracelets
Cases and bracelets are selected very carefully for durability and
longevity. Three metals are most commonly used in the manufacturing of
RODANIA watches: steel, titanium and base metal (brass).
Steel: either the
all steel or 2-tone gold plated version is the preferred choice for
watches which are designed for long-term resistance to the elements.
Titanium: is a
metal which has wide applications in such areas as medicine, dental
surgery and aviation. Titanium is a hard but very light metal (it's
characteristic is the grey tone and the very light weight). It is also
hypoallergenic which makes it the ideal watch for someone with
Base metal (brass):
is always treated with a finishing (plating) such as gold, rhodium or
palladium. The plating is applied in various degrees of thickness -
called microns. Our minimum standard in the less expensive collection is
a 3 micron (a base of 2 micr. in 18K and 1 micr. of 23K for finishing).
However, most of our line features a minimum plating of 5 micr. up to
and including 20 microns. The thicker the plating - the longer the
finishing will last.
Mineral or Sapphire
Mineral or Sapphire crystals are today's standard in quality watches.
We are using both types of crystals. The sapphire
crystal has the advantage of being scratch resistant to a very high
degree (a hardness of 9 on a scale of 10). This will make your watch
crystal appear new for a long period of time.
The advantage of the mineral crystal over the
sapphire is the fact that it is more shock resistant - but will scratch
more easily. Therefore, sports watches are sometimes purposely equipped
with a mineral crystal in order to eliminate the possible danger of
getting damaged by a more fragile (shattered) sapphire crystal.
Most of our watches are water resistant.
Watches are resistant to various degrees - which are measured in ATM or
atmospheres sometimes also referred to as BAR. Example:
1 ATM = 10m or 33 feet
3 ATM = 30m or 100 feet
All watches which are guaranteed to any degree are
always engraved on the case back: WATER RESISTANT xx ATM. Without this
engraving the watch should be considered not water resistant and be
There is also another expression widely used in our
industry - which is the unfortunate term : "SHOWERPROOF". Contrary to
its meaning, a watch which is called showerproof is definitely not
intended for use in a shower. Quite the opposite. Showerproof or for
lack of a better term 'SPLASHPROOF" actually means that the construction
of the case is made like a water resistant watch but was not tested and
is not guaranteed against any exposure to moisture. Therefore, a
showerproof watch which is returned with a rusty movement is not covered
by the warranty.
Recommended degrees of water
resistant protection: The general recommendation for any
watch is to avoid exposure to water whenever possible!
Showerproof watches are in many cases dress watches which are
generally worn in controlled settings.
30M or 3 ATM are recommended for brief contact with water only. Not
ideal for aquatic sports
50M or 5 ATM are tested to withstand pressures up to 50M and can be
used for swimming and other moderate aquatic sports
100M or 10ATM are the ideal sports or professional watch for heavy
duty use in aquatic sports (except diving).
200M or 20ATM are highly specialized watches which are equipped with
special crystals, usually screw down crown and screw backs which
allows their exposure to the pressure of 200M.
Please keep in mind, that
any watch which is guaranteed water resistant should be checked by a
professional and qualified watch repair service center on a yearly
basis. Any gaskets and O-rings for crowns, backs and crystals must be
replaced as needed.
When having a battery changed in your water resistant
watch, it is very important that a water proof test be done at the same
time, in order to insure continued protection against moisture. Have
your batteries changed only by qualified and well equipped professional
watchmakers. We recommend that you use the Swiss Made RENATA batteries
in all RODANIA watches.
For more details, please consult our international
Any water resistant watch
sold by RODANIA CANADA INC. has been individually waterproof-tested
before leaving our premises.
identification of quality features
Each watch delivered to you by an authorized retailer will feature a
string tag outlining the 6 basic quality features of the watch you have
20 ATM (200m) Water resistant
case/bracelet 2-tone steel
one directional, rotating divers bezel
bracelet with security lock buckle
Your retailer will gladly explain to you the meaning
of the quality symbols. The symbols are also shown and explained in the
warranty booklet provided with your watch.
Like any product, your watch is negatively affected by dust and
perspiration. Salt crystals from the skin attack the metal band and
leather strap. We recommend that you clean your watch regularly with a
slightly damp, soft cloth. The metal and gold plating will retain their
luster longer. Metal watch bracelets on watches with water resistance up
to 50 meters or more can be washed under the tap with mild soap. Make
sure that the watch crown is pushed into place and that the crystal is
not damaged before making any contact with water. Have only a
professional watch-repair service replace the battery since they know
how to check the gaskets and replace them, if necessary. Always ask for
a waterproof test if you want your watch to remain water resistant after
a battery change. We recommend Swiss Made RENATA batteries.